UNSTAINED jar suspended mid-air in an explosion of fine white powder and floating coffee beans

Loved by coffee drinkers

KEEP THE COFFEE.

LOSE THE STAIN.

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Close-up of fine hydroxyapatite whitening powder with a fingertip swipe

What it is

96% OF YOUR ENAMEL
is this mineral.

Hydroxyapatite is the calcium mineral your teeth are built from. While peroxide bleaches stains out by force, hydroxyapatite works with the surface — polishing away coffee, tea and wine stains while filling the micro-scratches where they like to settle.

10 ingredients
Nothing you can't pronounce. No fluoride, no SLS, no dyes.
Zero sensitivity expected
No peroxide means no zingers, no cold-shock, no aching gums.
Made for daily use
Gentle enough for every morning — right where your routine already is.

The ritual

TWO MINUTES.
Zero new habits.

01

Wet your brush

Run your toothbrush under water. That's the whole setup.

02

Dip into the powder

A light dip is plenty — one jar lasts about two months of daily use.

03

Brush for two minutes

Brush as usual, rinse, done. Use it daily and let the mineral work.

A toothbrush dipped in whitening powder resting on a ceramic dish
Fine white powder drifting like a nebula cloud in warm golden light

Built for the daily brew.

Why Unstained

WHITENING STRIPS MAKE YOU choose. WE DON'T.

CompareUNSTAINEDRegular whitening strips
Active ingredientHydroxyapatite — the mineral enamel is made ofHydrogen peroxide bleach
SensitivityNone expected — enamel-friendly by designZingers and cold sensitivity are common
Your coffeeKeep drinking it. That's the whole point.Avoid coffee, tea and wine during treatment
Time required2 minutes — inside brushing you already do30–60 minute sessions with strips on your teeth
EnamelSupports enamel health while it lifts stainsPeroxide can weaken enamel with repeated use
Formula10 ingredients. No fluoride, no SLS.Bleaching gels, adhesives, stabilizers
UNSTAINED jar open on a bathroom counter next to a toothbrush

Our Promise

WHY COFFEE DRINKERS choose UNSTAINED.

“Built for people who drink coffee every day and have no plans to stop.”
“No peroxide, no sensitivity, no trade-offs — just two minutes of brushing.”
“Whitening that works with your enamel instead of bleaching against it.”
UNSTAINED jar resting on a floating slab of travertine with powder mist and orbiting coffee beans

Ready when you are

BRIGHTER
every morning.

$24 gets you about two months of daily whitening — roughly the cost of six lattes. Your dentist will assume you quit coffee. Don't correct them.

Shop Now — $24

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